New Era, as it’s known in the streets, is the largest headwear manufacturer in the United States, and creators of the first version of the baseball caps in 1932. These New Era Cheap Hats caught the attention of professional baseball teams, and by 1934, New Era began creating wholesale snapback hats for the Cleveland Indians. In the 1940s, the company introduced cheap snapback hats while continuing to manufacture the new era fitted hats.